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MBYCA
identity, authenticity, confidence, belonging and culture


Stop Auditioning for People Who Aren’t Casting You
Have you ever walked away from a conversation and replayed it in your head? Why did I say that? Did they think I was weird? Maybe I talked too much. Maybe I should have said this instead. Or maybe you've posted something online, watched the likes come in slower than expected and immediately started questioning something you genuinely loved five minutes earlier. We don't call it an audition. But sometimes that's exactly what we're doing. We're performing. Adjusting. Reading th
The Das Effect
Sep 174 min read


When Did Being Yourself Stop Being Cool?
When did fitting in become more important than being yourself? Explore individuality, social pressure and the mission behind Make Being Yourself Cool Again.
The Das Effect
Sep 123 min read


What Does It Actually Mean to Be Yourself?
There is a phrase we throw around all the time: “Just be yourself.” It sounds simple. Until you actually try to do it. Because being yourself sounds great until being yourself makes you different. Until your opinion isn't the popular one. Until your clothes don't look like everybody else's. Until your career doesn't make sense to other people. Until you're too loud for one room and too quiet for another. Until the person you're becoming doesn't match the person everyone remem
The Das Effect
Sep 123 min read
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